In the pet food industry, "delicious" is only the passing line, and "safety" is the real watershed. Recently, the brand "Chanbao" of Linyi Chanbao International Trading Co., Ltd. officially launched an upgraded version of pet food to the market, covering four categories: cat strips, cat food, canned cat and dog food. Different from most brands, behind every product of Chanbao, there is a professional team of 51-100 people, as well as BRC global food safety certification and CE product certificate.
Cat sliver: both a snack and a "controllable nutritional supplement"
Many cat strips in the market are controversial because of the excessive addition of attractants and gums. The difference of Chanbao cat strips lies in: Clean formula: no carrageenan and no artificial attractant are added, and the main flavor comes from the enzymatic hydrolysis technology of fresh meat; Functional segmentation: Introduce a textured model (adding chicory root powder) and a beautiful model (adding salmon oil), so that snacks are no longer "just to please the mouth"; CE compliance: The product meets the requirements of EU on the limit of heavy metals and microorganisms in pet snacks. Canned cat: high water content, specially designed for cats who don't like drinking water. Cats are naturally reluctant to take the initiative to drink water, and long-term water shortage is easy to cause urinary system problems. The main theme of Chanbao Cat Canned is "Eat meat with a big mouth and replenish water by the way": Two textures: soup pot (clear meat+delicious soup) and Mu Si pot (delicate meat paste, suitable for young cats or cats with bad teeth); The water content is controlled between 75% and 80%, and a single can can provide about 1/3 of the cat's daily water demand; Samples are kept for each batch, and with the complete traceability system required by BRC, the source of raw materials of the day can be traced back from the batch number of cans. Dog food: different body types, different formulas, refusing to "feed all dogs with one food" Chanbao dog food series is designed in layers according to the diverse needs of dogs: Small dog food: small particles, high energy density, adding glucosamine to protect joints; Large dog food: control the calcium-phosphorus ratio, support bone development, and reduce the bone pressure caused by excessive growth; Universal adult dog food: balanced protein and fat, suitable for daily feeding, and also enjoy the quality control process under BRC standard.
Safety card: BRC+CE, so that "food grade" is no longer a slogan.
The relevant person in charge of Chanbao Company said: "Many pet food packages say' in line with national standards', but consumers can't see the review process. BRC certification is audited without notice every year, and CE certificate requires complete technical documents to be available. These two certificates are not for export, but the bottom line for us to make food. " With a team of 51-100 people, Chanbao has set up an independent quality control team, which has a "one-vote veto" on production-as long as the test indicators are abnormal, the whole batch of products will not leave the factory.